FCRA PROJECT
FCRA PROJECT: GOOGLE GRANTS TO NON PROFIT ORGANISATIONS (NGOS).
What is Google Grants?
Google
Grants is the nonprofit edition of AdWords, Google's online advertising tool.
Google Grants empowers nonprofit organizations, through $10,000 per month in
in-kind AdWords™ advertising, to promote their missions and initiatives on
Google.com
Is your
nonprofit eligible for Google Grants?
To be
eligible for the Google Grants programme, organisations must:
Hold
current and valid charity status, as determined by your country; please see
your country’s charity status definition below.
Acknowledge
and agree to the application's required certifications regarding
non-discrimination and donation receipt and use.
Have a
functioning website with substantial content
Please note that the
following organisations are not eligible for Google Grants:
Governmental
entities and organisations
Hospitals
and medical groups
Schools,
childcare centres, academic institutions and universities (philanthropic arms
of educational organisations are eligible).
Definition for charity
status for India
Organizations
must be charitable institutions that are either Registered Societies, Public
Charitable Trusts or companies under Section 25 of the Companies Act, 1956,
each as provided for under the Income Tax Act, 1961 to be considered for this
program.
To maintain eligibility in
the Google Grants program:
Your ads
must ONLY link to the ONE nonprofit website URL that was approved in the
application.
You are
required to actively manage the AdWords account by logging in monthly. Should
you not log in to your account for 30 days, your account will be subject to
pausing without notification.
Your ads
must reflect the mission of the approved nonprofit organization and your
keywords must be relevant to the nonprofit’s programs and services.
Strictly
commercial advertising is not allowed through this programme. If you intend to
promote products or services, 100% of the sales and/or proceeds must support
your programme.
Your
Google ads cannot link to pages that are primarily links to other websites. Ads
offering financial products (such as mortgages or credit cards) or those
requesting car, boat or property donations and related keywords are not
allowed.
Your
website cannot display Google AdSense ads or affiliate advertising links while
participating in Google Grants.
Grantees
found in violation of any of these guidelines are subject to removal from the
program. Google reserves the right to grant or deny an organization's
application or participation at any time, for any reason, and to supplement or
amend these eligibility guidelines at any time. Selections are made at Google's
sole discretion, and are not subject to external review.